Data-Driven Personalization 101: Building a Winning Strategy With Contentful CMS.

Discover the power of data-driven personalization with Contentful CMS for better customer experiences and scalable content delivery.
Picture of Richard Beck

Richard Beck

Product Management Leader
Ex-Autodesk/web.com

Picture of Joseph Jude

Joseph Jude

Chief Technology Officer
Net Solutions

Join us in a live session to:

Understand how personalization will upend the web experience

The future of the web is about to change dramatically - understand what’s in store and how to be ready.

Leverage behavioral data for personalization.

Discover the key metrics that reveal your audience's wants and use them to power targeted content.

Meet the content challenge with Contentful.

Learn how Contentful’s composable content and modular approach enable simplified updating, testing, and scaling of your personalized experiences.

Optimize campaigns with real-time insights.

Use analytics and A/B testing to refine your personalization strategy and increase conversions.

Deploy dynamic content across all touchpoints.

Ensure a consistent and relevant user journey—from website to mobile app—using headless architecture effectively.

Automate personalization at scale effortlessly.

Discover workflows and integrations that help you deliver contextually relevant messages without manual bottlenecks.

Richard Beck
(Product Management Leader | Ex-Autodesk/web.com)

Richard Beck leads the creation of solutions that enable marketers to reach their customers, with a specific focus on content systems that drive high levels of conversion by leveraging composable content and personalization. With extensive international product management experience across diverse industries, he possesses expertise in integrating Contentful CMS to deliver award-winning customer experiences. He is committed to fostering high-performing product teams, promoting autonomy, and driving tangible business outcomes. By establishing clear paths and prioritizing effectively, he consistently aligns stakeholders for success.

Joseph Jude
(Chief Technology Officer | Net Solutions)

Joseph Jude currently serves as the Chief Technology Officer at Net Solutions, a custom product development and software solutions provider. With nearly 30 years of extensive experience in consulting, IT strategy, and software project management, he has been instrumental in helping brands leverage design, engineering, and AI to build consumer-focused products and platforms. In his role as Chief Technology Officer, Joseph leads capability development, recruitment, and the optimization of delivery pipelines while also setting strategic directions for the company's growth. He also fosters a culture of continuous innovation and learning.

Why You Can’t Afford to Miss the Webinar.

Imagine having the power to:
Gain a competitive edge with personalization—don’t fall behind.
Maximize ROI through targeted, data-driven content.
Strengthen loyalty and advocacy via tailored experiences.
Future-proof your marketing by mastering Contentful CMS.
With Contentful CMS, all of this and more is possible. And we’re here to show you how to make it a reality.

Who Should Watch This Webinar?

Marketing Managers
Gain frameworks to personalize campaigns without increasing operational overhead. Learn to leverage analytics for evidence-based decisions that boost customer lifetime value.
eCommerce Managers
Discover strategies to elevate user experiences, minimize cart abandonment, and improve conversion rates. Explore best practices for unified product listings, promotions, and localized content, all driven by robust data insights.
Product Leaders
See how headless CMS architecture streamlines product content updates, enhancements, and feature rollouts. Ensure the product roadmap aligns with evolving customer expectations through real-time data insights.
IT and Dev Teams
Learn how to integrate and maintain a scalable infrastructure that supports real-time personalization without compromising performance. Gain clarity on how a headless CMS fits into a modern tech stack, ensuring long-term flexibility and reduced technical debt.

Ready to accelerate growth with data-driven personalization and Contentful?