eCommerce Solution for Retail Startup

What We Did

Developed native iPad and iOS apps with Magento backend
Integrated and built custom Magento plugins to improve performance
Enhancing conversion rates through user-experience focused development
Integrated payment gateway and third-party web services

Outcomes

3X

faster time-to-market compared to traditional eCommerce platform deployments.

15%

higher conversion rates through seamless UX and Magento optimizations.

25%

lower development cost compared to industry benchmarks for similar eCommerce projects.

99.9%

uptime through Amazon Cloud hosting for uninterrupted shopping.

30%

increase in customer engagement through an optimized browsing experience.

Overview

Jaypore curates and offers handcrafted clothing, jewelry, accessories, and home décor items, blending traditional Indian craftsmanship with contemporary design. Over the years, it has evolved into a premier destination for authentic Indian craftsmanship, expanding its reach across India and international markets.

However, its legacy digital platform faced scalability challenges, UX friction, and performance limitations on mobile.

To support its growth across India and international markets, Jaypore partnered with Net Solutions to develop a native app infrastructure with Magento, optimize conversion pathways, and enhance browsing experiences through AI-driven UX improvements.

3 Big Takeaways

01. Rapid and Agile App Development Accelerates Market Entry

02. UX-Driven Conversion Optimization Turns Browsing into Buying

03. A Cloud-Scalable Architecture Future-Proofs Growth

01. Rapid and Agile App Development Accelerates Market Entry

Speed and execution quality are critical for early market traction.

Net Solutions prioritized rapid, high-quality development by running simultaneous development tracks for the Magento backend and iOS app, ensuring both platforms were tightly integrated and performance-optimized. The focus was on building a seamless, high-performance app experience that aligned with Jaypore’s brand and business goals.

02. UX-Driven Conversion Optimization Turns Browsing into Buying

Jaypore aimed to make user experience (UX) a key differentiator.

Thoughtful UX design reduces friction, builds trust, and directly drives higher engagement and conversions. To achieve this, Net Solutions implemented a data-driven Conversion Rate Optimization (CRO) strategy, leveraging A/B testing, heatmaps, and behavioral analytics to fine-tune the user journey at every touchpoint.

Further, to elevate the browsing experience on iPad, we addressed performance bottlenecks caused by image loading delays. A multi-threading technique was implemented, enabling images to be downloaded on secondary threads rather than the primary thread. This significantly reduced response times and prevented image overlap, ensuring that the app remained responsive and visually seamless.

Fast, fluid image browsing is critical to Jaypore’s storytelling-driven UX, allowing customers to explore product details without interruption. This technical enhancement directly supported the app’s premium positioning, delivering a delightful, smooth user experience.

03. A Cloud-Scalable Architecture Future-Proofs Growth

The backend, powered by Magento, provided a flexible and scalable foundation for Jaypore’s eCommerce growth. A robust, cloud-hosted backend with tailored functionality is essential to deliver fast, reliable, and scalable shopping experiences.

To enhance app performance, a combination of custom and third-party Magento plugins was integrated-wherever off-the-shelf solutions fell short, Net Solutions developed bespoke plugins tailored to Jaypore’s unique requirements. The entire eCommerce engine was hosted on Amazon Cloud, ensuring high availability and uninterrupted service for users across geographies.

Technology Stack

Magento

iOS framework

iPad OS app

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