Net Solutions Optimizes Contentful CMS for Global Crypto Firm

What We Did

Restructured Contentful content model architecture
Optimized content types for marketing autonomy
Created a developer-free content generation system
Implemented performance-optimized page templates
Established brand-aligned design guidelines
Streamlined multi-channel content delivery process

Outcomes

Overview

A leading global cryptocurrency exchange struggled with an inefficient Contentful CMS implementation that required developer intervention for routine content updates across their multi-channel platform serving over 70 countries. They came to Net Solutions when they began to experience issues with their data model, slowing down content creation due to unnecessary reliance on developers and creating problems with design control and page optimization. Marketing teams could not independently adjust website content for product or landing pages. The teams faced significant delays in content creation and campaign launches due to rigid data models and excessive developer dependencies.

Net Solutions optimized the business’s Contentful implementation by restructuring the content model, creating flexible templates, and implementing performance-oriented design guidelines, enabling real-time marketing capabilities without developer resources while improving overall site performance.

Big Takeaways

01. Content Model Optimization

02. User Experience Enhancement

03. Marketing Enablement

04. Performance Optimization

01. Content Model Optimization

Strategic Content Type Reduction

The team identified and reclaimed 9 unnecessary content types, implementing a streamlined model using variant and type fields. This restructuring reduced content type usage from 75% to 25%, significantly improving database efficiency.

Hierarchical Content Architecture

At the heart of every Contentful implementation is a content model. Get it right, and editors can seamlessly assemble content to create new experiences on the fly without developer resources. This data model helps provide “guardrails” around how each content type is structured and how it relates to the rest of the site (taxonomy). Net Solutions created a balanced content model that provided marketing flexibility while maintaining necessary design constraints. The new structure encompassed previously missing content types like product and landing pages, enabling comprehensive content management.

02. User Experience Enhancement

Template-Driven Consistency

The team configured content type layouts for key pages and created standardized content blocks, ensuring brand integrity through enforced design limitations while maintaining user interface consistency across the website.

Accessibility and Navigation

Implementation focused on clean lines and simple page organization, optimizing usability and accessibility to drive higher engagement and user satisfaction rates. Ideally, this increases conversion and retention rates, as visitors can navigate the site easily and find the information they need.

03. Marketing Enablement

Real-Time Content Management

The optimized system allowed non-technical users to manage and update pages independently, enabling rapid strategy iteration and quick promotional content updates without developer intervention.

Previously, the marketing team could only modify blog posts and articles without the help of a developer. However, any new or revised landing page or product page would require extensive developer assistance, causing significant delays and inefficiencies. The marketing team can update every defined content type with the newly revised content model without coding.

Multi-Channel Content Delivery

The new structure supported content delivery across multiple platforms and over 70 countries, creating a scalable system for global content management.

04. Performance Optimization

Technical Performance Monitoring

Net Solutions utilized tools like Lighthouse, GT Matrix, Wiselow, and Google to audit performance, accessibility, and SEO metrics, identifying and resolving performance bottlenecks.

Concurrent Access Optimization

The team conducted concurrency testing to ensure robust performance during simultaneous user access, creating a more reliable platform for global operations.

Latest Insights

Stay ahead of the curve with our expert analysis, industry trends, and actionable advice. Our blog offers fresh perspectives on the challenges and opportunities in the tech landscape, helping you make informed decisions and drive innovation within your organization.