Kentico CMS Development for London Half Marathon

What We Did

Built a Kentico-based CMS for the event website
Developed responsive UI for seamless access
Integrated powerful SEO tools for visibility
Enabled dynamic text and image management
Designed scalable architecture for high-traffic
Delivered complete solution within six weeks
Provided training for seamless admin onboarding

Outcomes

Overview

By 2012, Run to the Beat had grown into London’s largest half-marathon, drawing 19,000 runners and securing sponsorship from Nike. IMG, the event’s organizer, needed a robust and scalable website to manage registrations, showcase event information, and promote the Nike+ app.

Net Solutions delivered a custom Kentico-based CMS within six weeks with responsive design, SEO integration, and dynamic content management features. The site successfully handled traffic surges, providing a seamless experience for participants and visitors.

“Net Solutions provided excellent support in website engineering and site optimization. I can confidently recommend them as experts in their field.”

Jaspinder Singh

Software Development Manager, IMG

Recognition &
Awards

“Kentico’s 2012 Travel & Events Site of the Year”

3 Big Takeaways

01. Scalable Website Architecture

02. Enhanced User Experience with Dynamic Features

03. Award-Winning Collaboration and Execution

01. Scalable Website Architecture

High Traffic Management

The Kentico CMS was built to handle traffic spikes, especially during peak times like race day, ensuring a seamless user experience.

Future-Proof Design

The scalable architecture allowed IMG to manage increasing traffic and incorporate future features without performance issues.

02. Enhanced User Experience with Dynamic Features

Dynamic Content Management

The CMS enabled easy editing and uploading of text and images without affecting the site’s layout, making content updates seamless.

Optimized for All Devices

The responsive UI ensured consistent navigation and user experience across desktop, tablet, and mobile devices.

03. Award-Winning Collaboration and Execution

Efficient Development Cycle

Net Solutions completed the project in just six weeks, aligning closely with IMG’s branding and technical requirements.

Industry Recognition

The website’s functionality and design earned Kentico’s prestigious Site of the Year award in the Travel & Events category.

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