12 Top B2B eCommerce Platforms for 2024 [With Real Reviews]

The first step in understanding the best B2B commerce solutions is to understand that each platform targets a different use case—some are more “all-in-one” solutions, some are more suited to small organizations, and some are purpose built for larger enterprises.

As a summary in helping you choose a platform right for your business needs, here are some of the top use cases for each of our target platforms:

• BigCommerce — Best for user-friendly B2B, multi-storefront and cross-channel operations with built-in features and headless commerce flexibility.
• Adobe Commerce (Magento) — Best for large, complex B2B businesses requiring extensive customization, integrations, and a robust extension ecosystem.
• commercetools — Best for B2B businesses looking for flexibility with composable commerce.
• Oracle Commerce (previously NetSuite SuiteCommerce) — Best for large B2B businesses with complex needs and existing Oracle integrations, seeking an enterprise-grade platform.
• Salesforce B2B Commerce — Best for B2B businesses already using Salesforce, seeking a tightly integrated B2B commerce solution leveraging the Salesforce CRM.
• SAP Commerce Cloud (Hybris) — Best for large B2B businesses with complex needs, leveraging composable commerce to create more tailored capabilities.
• OroCommerce — Best for medium B2B businesses looking to start or manage an online store with very little set-up time or development resources.
• nopCommerce — Best for small to enterprise B2B brands that want a full-featured platform that’s free and open-source.
• Spryker B2B Commerce — Best for managing complex B2B business models with a fast time to market.
• VTEX Commerce Platform — Best for organizations that want to unify their B2B and B2C commerce or who want a more managed, low code solution.
• Shopware — Best for mid-market and lower enterprise businesses looking for omnichannel, headless and an all-in-one solution.
• Elastic Path — Best for B2B businesses (small, medium and enterprise) who want a more accessible way to get started on composable commerce.

Let’s examine each of these platforms in the B2B eCommerce market in sequence:

1. BigCommerce

BigCommerce is a scalable eCommerce platform that supports B2B, B2C, multi-storefront and localization from one platform, with support for headless commerce (see What is Headless CMS).

BigCommerce B2B Edition is an add-on package that combines BigCommerce Enterprise with the B2B Edition app.

Who Is BigCommerce Best For?

BigCommerce is ideal for small to large B2B businesses that have added complexities of managing B2C, multi-storefront (regions, segments or brands) or cross-channel operations (marketplaces such as Amazon, eBay, Google Shopping, wholesale and retail, social media) with built-in features and headless commerce flexibility.

BigCommerce Features

• Open-source buyer portal to create customized experiences at the source code level
• Support for tiered personalization
• Multi-store support across segments, locations, verticals, languages, currencies and more
• B2B features: invoice portal, quoting and discounting, purchase orders, sales rep support, easy reordering, custom product catalogs for individuals or groups
• Mobile optimized
• Headless support

Read more about Going Headless with BigCommerce.

BigCommerce Pricing

BigCommerce B2B requires the BigCommerce Enterprise, which includes custom pricing, estimated to start at $1000 / month, along with a starting cost of $500 / month for the B2B Edition app add-on.

BigCommerce Pros and Cons (According to G2 Reviews)

BigCommerce is known for its ease of use and availability to smaller brands, with reviews stating:

Pros:

• Easy to use for small businesses – Lynn V.
• Very reachable customer support / tech support team – Duane L.
• The app store has many integrations and marketplace extensions – James M.
• Lower cost compared to other eCommerce platforms for B2B – Brent W P.

Cons:

• Some features only unlock at higher price tiers – James M.
• The app store is not as large as some of the bigger eCommerce platforms – Shawn C.
• Retail sales (offline) may influence price tier – Jo B.
• Not all apps are multi-store compatible – Vanessa G.

2. Adobe Commerce (Magento)

Adobe Commerce (previously Magento) is a comprehensive scalable eCommerce platform to create personalized experiences across brands. Adobe Commerce can be implemented as a traditional coupled storefront, as a hybrid or decoupled solution using a progressive web application (PWA), or as a fully headless eCommerce solution.

Adobe Commerce allows you to oversee B2B sites and marketplaces within the same platform as B2C commerce.

Who Is Adobe Commerce Best For?

Adobe Commerce is ideal for large, global B2B companies and multi-business model enterprises who manage complex business structures (many brands, business models or locations), need deep customizations, or enterprises already leveraging Adobe products.

Adobe also offers Magento Open Source, a free self-hosted version that can be a starting ground for small businesses. Learn more here: Adobe Commerce: All You Need to Know

Adobe Commerce Features

Some of the comprehensive B2B features of Adobe Commerce include:

• Support for unified commerce, managing multi-brands, multi-location and B2B and B2C businesses from a single interface
• No limit on the number of storefronts that can be supported
• Support for personalization and AI-driven merchandising
• Enhanced B2B features: quoting, custom catalogs, custom pricing, buyer tiers
• Easy to use self-service customer portal
• Friction-free ordering by SKU, uploaded CSV or preset requisition lists
• Natively integrates with Adobe products including Experience Manager (to support the user experience), Analytics, Creative Cloud

Read more about the biggest benefits from using Adobe Commerce (Magento).

Adobe Commerce Pricing

Adobe Commerce is available in three enterprise versions (On-Premise, Pro and Managed Services) and is estimated at a minimum of $24,000/year, easily rising to six figures.

Adobe also offers Magento Open Source, a free, self-managed eCommerce solution designed to empower small eCommerce businesses to begin in the Adobe ecosystem and eventually scale to Adobe Commerce as they grow.

Adobe Commerce Pros and Cons (According to G2 Reviews)

Adobe Commerce is known for its extensive capabilities to support multi-channel commerce experiences for B2B (and B2C) customers. Some reviews include:

Pros:

• Truly all-in-one due to powerful capabilities – Nathan
• Scalability – Rahul, FinServ user
• Customizability compared to other eCommerce platforms – Cherri

Cons:

• Complex to implement – Karan
• Very expensive, not suitable for small SKU numbers – Sridevi
• Requires an experienced development team, extensive middleware – Callum, IT user

3. commercetools

The pioneer in headless commerce, commercetools leverages MACH architecture (M – Microservices, A – API-First, C – Cloud-Native, H – Headless) to support agility with the option to leverage composable commerce and a “pre-composed” solution (Foundry) to launch a store quickly.

The commercetools B2B Commerce Engine has everything you need to operate a B2B business, including support for B2B manufacturing.

Who Is commercetools Best For?

commercetools is ideal for B2B businesses that want flexibility from a modular, composable commerce structure or businesses that need to handle complex use cases.

commercetools Features

commercetools Composable Commerce for B2B includes:

• Extensive marketplace support (company-owned, third-party, horizontal or vertical)
• B2B buyers-specific pricing (up to 50,000 prices per product variant, unit-specific prices)
• B2B features including: role-based access, buyer approval flows, quotes, subscriptions, reordering, fulfillment to multiple locations
• Omnichannel cart updates across any sales channels
• Shopping cart “freeze” to support protracted buying processes

commercetools Pricing

commercetools does not disclose its pricing tiers, but prices according to annual income. Pricing is skewed to benefit larger organizations.

commercetools Pros and Cons (According to G2 and TrustRadius Reviews)

commercetools was recently named a leader in IDC’s B2B midmarket/growth report, known for:

Pros:

• Easy, stable and well-documented APIs to support an API-first approach – Consumer goods user
• Easy integration with payment solutions and legacy systems – Banking user
• Allows for incremental deployments to reduce learning curve – Maximiliano A.

Cons:

• Headless commerce does require a development team – Consumer goods user
• Steep learning curve of headless – Spence M.
• Limited SDKs and third-party integrations – Matthias

4. Oracle Commerce (SuiteCommerce)

Oracle Commerce (previously NetSuite SuiteCommerce and also known as Oracle Commerce Cloud) is an enterprise eCommerce platform that couples advanced features (e.g. AI-driven personalization) with simple drag-and-drop management. Oracle Commerce leverages a more comprehensive platform to lessen reliance on third-party integrations.

Oracle Commerce offers a single platform to manage both B2B and B2C capabilities, hosted on Oracle Cloud.

Who Is Oracle Commerce Best For?

Oracle Commerce is best for enterprise B2B businesses (or B2C and B2B businesses) with complex needs and existing Oracle integrations, seeking an enterprise-grade platform that can connect customer and sales data with CRM, financial and operational data.

Oracle Commerce Features

• Drag-and-drop features for business users
• Out-of-the-box B2B features including: audience categorization, recommended products, self-service experiences
• Multi-site capabilities (across locations, brands, microsites)
• Extensive search capabilities using machine learning
• Extensible across Oracle capabilities (ERP, Configure, Price, Quote).
• AI-driven personalizations
• Can be deployed on-premise or cloud

Oracle Commerce Pricing

Oracle Commerce pricing is entirely custom based on features, deployment model (on-premise or cloud), and sales volume with additional recurring fees. Costs are likely comparable to Adobe Commerce and Salesforce B2B Commerce.

Oracle Commerce Pros and Cons (According to G2 Reviews)

Oracle Commerce is most applauded for its B2B features, with reviews including:

Pros:

• API-first design to support wide integration capabilities – Apparel & Fashion user
• Strong customer service – Praveen W., Rahul D.
• Strong inventory management, catalog and promotion capabilities – Computer Software user
• Strong currency support – Rahul D.

Cons:

• Documentation can be difficult to navigate – Edwin O.
• Not priced to support small businesses – Meet D.
• Steep learning curve, requiring a strong development team – Guillermo C.
• Some software libraries are outdated – Sanjeev K.

5. Salesforce B2B Commerce

Salesforce B2B Commerce is designed to help meet complex store needs with a streamlined guided store setup and AI-supported insights.

The Salesforce B2B Commerce solution is not an add-on, but actually a separate product from its B2C platform. Salesforce B2B Commerce relies on Salesforce data centers.

Who Is Salesforce B2B Commerce Best For?

Salesforce B2B Commerce is best for small to large B2B businesses already using Salesforce or those seeking a tightly integrated B2B commerce solution leveraging the Salesforce CRM.

Salesforce B2B Commerce Features

• Unified support for B2B and D2C (not B2C) eCommerce stores from one platform
• Strong B2B features: order management, promotions, reordering, customer-specific pricing, price books
• Enhanced search and guided navigation capabilities
• Localization support for 160 currencies and 80 languages
• Integrated heavily within the Salesforce ecosystem, particularly its CRM
• AI for workflow automation and personalized buying experiences
• Can use new Lightning functionality to speed time to market (for core Salesforce users)

Salesforce B2B Commerce Pricing

Salesforce offers two B2B Commerce plans, with its Starter plan at 1% gross merchandise value (limited to 2 storefronts, 1k orders) and its Growth plan at 2% gross merchandise value, supporting 10 storefronts. Support (in the form of “Success Plans”) are add-ons, from self-service to dedicated support resources.

Salesforce B2B Commerce Pros and Cons (According to G2 Reviews)

Salesforce Commerce for B2B integrates tightly with the Salesforce CRM, offering:

Pros:

• Intuitive interface – Pooja G.
• Recently refurbished with a new Lightning framework and more components – Snehasish P.
• Less reliance on developers – Emily K.
• Strong platform for small and medium sized business, since it’s easy to use – Retail user

Cons:

• Implementation and cost can be high for small businesses – Muskan P.
• System and page loading slowness – Maneesha M.
• Limited documentation / features to support in-house training – Aneesh R.

6. SAP Commerce Cloud (Hybris)

SAP Commerce Cloud (previously Hybris) is a digital commerce solution leveraged by global brands to create rich, personalized customer experiences.

SAP Commerce Cloud supports B2C and B2B on the same platform, enabling brands to create streamlined experiences with a rich set of pre-integrated capabilities hosted by SAP.

Who Is SAP Commerce Cloud (Hybris) Best For?

SAP Commerce Cloud supports large, complex B2B and B2B2C businesses, leveraging composable commerce to create more tailored capabilities.

SAP Commerce Cloud (Hybris) Features

• Supports B2B customers, dealers and distributors
• Intelligent sourcing and fulfillment rules
• Strong multilingual support
• B2B support for: large and complex catalogs, self-service returns
• AI-powered intelligence to support workflow & personalization
• Built-in integrations with SAP S/4HANA and other SAP solutions
• Strong templates to support low code no code development

SAP Commerce Cloud (Hybris) Pricing

SAP Commerce Cloud is available by subscription (undisclosed) with the option to purchase additional environments (sandbox, development, staging, production) based on size / need. Expect pricing to be similar to or above Adobe Commerce.

SAP Commerce Cloud (Hybris) Pros and Cons (According to G2 Reviews)

SAP Commerce Cloud can be used by enterprises for its flexibility, multi-everything, and built-in accelerators.

Pros:

• Low code no code features can launch a website in hours – Ishika V.
• Comes with a composable storefront – Ravi K.
• Great solution to simplify complex eCommerce and order fulfillment processes – Neeraj K.
• Best tool for automation – Rahul S.

Cons:

• Documentation is difficult to understand – Ravi K.
• Very high pricing point, not suitable for small business – Rahul S.
• Custom reports and integrations will require developers – Machinery user

7. OroCommerce

OroCommerce is a digital commerce platform primarily designed for B2B commerce, supporting complex sales for manufacturers, wholesalers and distributors (or any other kind of scenario).

OroCommerce includes a CRM and marketplace solution, with front-end designs specifically designed for B2B.

Who Is OroCommerce Best For?

OroCommerce is a simple, straightforward digital commerce platform designed for medium to large B2B businesses who want to start or grow their online presence with very little setup or management time.

OroCommerce Features

• Includes eCommerce, CRM, Marketplace, PIM and CMS
• B2B features for quoting, self-service websites, quote-to-order portals, unique price books, buyer-specific catalogs and more
• Strong marketplace management software with centralized inventory management, easy vendor onboarding, branded storefronts, order management and fulfillment tools
• Low-code workflow automation
• Available on-premise or cloud-based

OroCommerce Pricing

OroCommerce is available on-premise (open-source) or in the cloud. For the cloud, OroCommerce does not disclose its starting price, but discloses that pricing is based on gross merchandise value, number of admin users, and OroCloud hosting costs.

OroCommerce Pros and Cons (According to G2 & Gartner Reviews)

OroCommerce offers rich out-of-the-box features to simplify online stores:

Pros:

• Comprehensive functionality – Jenn S.
• Strong customer support – Jyotirmaya S.
• Strong marketplace management support – Salman M.

Cons:

• Mid-market pricing is high – Anand k.
• The UI could use some improvement – Prince M.
• Limited B2C features – IT Manager

8. nopCommerce

nopCommerce is a free and open-source commerce platform for B2B and B2C brands (primarily B2B), offering rich built-in commerce features on a platform that supports global, compliant commerce.

nopCommerce comes by default with multi-currency support and integration with international payment systems, global e-shipping and tax services to support global sales.

Who Is nopCommerce Best For?

nopCommerce is ideal for small to enterprise B2B brands that have development resources to host and manage an open-source platform, one that comes with all the basic eCommerce functionality needed for B2B.

nopCommerce Features

• Open-source places no limits on core functionality
• Includes multi-vendor and multi-store functionality
• Decent global support with out-of-the-box localization features
• Standard B2B features for SEO, online checkout, marketing, payment, shipping, and tax
• Headless commerce support using the Web API plugin (add-on cost)

nopCommerce Pricing

nopCommerce is free (open-source), with costs for hosting, themes, or integrations extra.

nopCommerce Pros and Cons (According to G2 and Capterra Reviews)

nopCommerce is used by a variety of developers and businesses, who note:

Pros:

• Strong sales and analytics capabilities – Taaran C.
• Built-in CRM and marketing automation helps support sales – Nirbhay R.
• High degree of flexibility and customization – Prince M.

Cons:

• Implementation is complex, requiring strong development teams – Taaran C.
• CMS features could be expanded – Diego
• Difficult to find experienced developers or partners to support the platform – Arif

9. Spryker Cloud Commerce OS

Spryker is a newer player in the eCommerce space, supporting about 150 brands with a modern headless and fully composable platform designed to support B2B, marketplaces, D2C, B2C (limited) and IoT.

The Spryker B2B Commerce suite is an add-on set of features to the Spryker Cloud Commerce OS platform. Spryker’s platform can be delivered as a Platform-as-a-Service (PaaS) with cloud infrastructure handled by Spryker, with support for headless and unified (traditional) deployments.

Who Is Spryker Cloud Commerce OS Best For?

Spryker’s platform and B2B Suite is best for managing complex B2B business models and modular capabilities.

Spryker Cloud Commerce OS Features

• Extensibility with API-first approach and integrations of 3rd party software (ERP, PIM, CRM)
• B2B specific features such as barcode generator, product restrictions, customer specific pricing, shopping list support, roles and permissions, multiple carts per user, quotes and approvals, agent assisted buying
• Personalized account management (catalogs, pricing, structures)
• Modular architecture, allowing flexibility of choice for modules included

Spryker Cloud Commerce OS Pricing

The prices for the Spryker Commerce Cloud OS and the B2B Suite are not disclosed publicly, but reviews indicate prices are not suitable for small businesses.

Spryker Cloud Commerce OS Pros and Cons (According to G2 Reviews)

Spryker offers an innovative “future-proof” B2B eCommerce software solution that is known for:

Pros:

• Strong developer support (forum, SDKs) – Sebastian K.
• Scalability – Internet user
• Excellent support on all levels – Vincent V.

Cons:

• Learning curve that requires strong development skills – Ari V.
• Documentation not always complete – Andreas W.
• When used, the Yves Frontend and Twig template engine may be a pinch point in finding skilled developers – Tomislav H.

10. VTEX Commerce Platform

VTEX Commerce Platform is an enterprise software-as-a-service (SaaS) composable commerce platform with built-in B2B capabilities supported by a B2B Suite (a collection of apps) and support for DTC, marketplaces and B2B2B business models to support B2B sellers.

VTEX Commerce Platform also offers VTEX IO, a low code development platform that leverages open-source pre-built components, themes, package APIs, and developer tools to accelerate time to market for storefronts, custom admin apps or backend integrations. The B2B Suite features a collection of VTEX IO apps.

Who Is VTEX Commerce Platform Best For?

VTEX Commerce Platform is ideal for enterprise manufacturing, distribution and wholesale brands that want to unify their B2B and B2C businesses or B2B businesses that want a more managed, low code solution.

VTEX Commerce Platform Features

• Personalize products and prices for each customer
• Consolidate operations across multiple business units or channels
• Support for B2B features including saved card, reordering, bulk ordering, role based views, quotes, and saved cart management
• Integrate with CRM, ERP and other systems
• Online self-service

VTEX Commerce Platform Pricing

The VTEX Commerce Platform is available only at custom pricing levels that are tailored to each customer’s needs.

VTEX Commerce Platform Pros and Cons (According to G2 and Gartner Reviews)

The VTEX Commerce Platform pros and cons for B2B sales, as indicated by its users, are:

Pros:

• Easy to implement – Manufacturing user
• Strong customer success team – Retail user
• Record go-to-market time and cost – Retail user

Cons:

• The platform is newer and still being developed – Machinery user
• Base functionalities could be improved (and are) – Consumer Goods user
• More expensive than other platforms – Retail user

11. Shopware

Shopware is an open-source headless commerce platform created on Symfony and Vue.js, available in a community edition or a packaged service.

Shopware offers two solutions for B2B businesses: an all in one B2B Suite for a swift no-code deployment or Shopware B2B Components, a modular composable commerce platform that is both API-first and headless.

Who Is Shopware Is Best For?

Shopware offers omnichannel headless commerce for mid-market and lower enterprise B2B and D2C businesses who want either an all-in-one and customizable solution.

Shopware Features

• Unified commerce for B2B and D2C channels
• API-first design for seamless integration to ERP & more
• Workflow & automation
• B2B features for quick orders, employee management, quote management, order lists, approvals and more
• Well known across Europe and EMEA with a strong global network of solution partners.

Shopware Pricing

Shopware is an open-source platform available for free, B2B capabilities (both the B2B Suite and the more customizable B2B Components) are SaaS and unlock at the “Evolve” price plan level, starting at a custom price level (but higher than its base $600 per month plan).

Shopware Pros and Cons (According to G2 Reviews)

Shopware recently was recognized with several G2 trust badges for its service in Europe and EMEA across the mid-market level.

Pros:

• Modern and high performing architecture – Christian S.
• Easy to use interface – Philip G.
• Internationalization support is seamless – Christian S.
• Customizable framework – Simon S.

Cons:

• Plugin (integration) subscriptions can add significant monthly costs – Mert B.
• A/B deployment is not complete – Philip G.
• You need an experienced developer if you want to integrate some features – Katharina K.

12. Elastic Path

Elastic Path is a composable commerce platform designed to support retailers, manufacturers and distributors (B2C and B2B), with strong capabilities for developers to build eCommerce experiences and new Experience Manager capabilities to deploy experiences without developer input.

B2B is supported on Elastic Path as no-code and low-code B2B solution integrations.

Who Is Elastic Path Best For?

Elastic Path is best for small and medium and enterprise businesses who want a more accessible way to get started on composable commerce.

Elastic Path Features

• Support for low code no code development
• CX Studio to launch turnkey storefronts
• Product Experience Manager to create experiences quickly
• Manage multiple online stores from one platform
• B2B capabilities to support catalogs, negotiated pricing, unique product assortments, role-based capabilities, quick and bulk orders, re-orders

Elastic Path Pricing

Elastic Path is SaaS and available as a free trial with three price tiers, the first of which only adds Product Experience Manager capabilities to an external eCommerce platform, and two which offer pre-integrated capabilities, all available at custom pricing.

Elastic Path Pros and Cons (According to G2 and Gartner Reviews)

The platform is recognized by reviewers for:

Cons:

• Easy, dependable API – Monica O.
• Very responsive customer service team – Software customer
• Broad integration capabilities – Construction user

Cons:

• Somewhat more complex than other eCommerce platforms – Consumer Services user
• Product maturity not the same as other platforms, product features should be accelerated – IT Services user
• Could be pricey for smaller enterprises – Education industry user