Magento eCommerce Platform For Apparel Retailer

What We Did

Magento eCommerce strategy, implementation, and development
Conversion Rate Optimization
ERP and Order Management Integration
Custom Shipping Method Integrations
Custom Marketing Workflows
Branding, UI, Motion Desgin

Outcomes

Overview

Australia-based 2XU, a national leader in high-performance sportswear retailer, set its sights on international expansion. Soon, however, technical roadblocks and user experience challenges threatend to slow its global growth ambitions.

2XU brought us in to scale its international presence and growth across several eCommerce websites. A flailing mobile experience, lack of cohesive visual identity, and an underwhelming user experience impacted conversions and revenue potential.

Breaking through the crowded, competitive sportswear space to gain traction required customized work for gratifying, hassel-free retail experience.

4 Big Takeaways

01. Data-first approach to Conversion Rate Optimization

02. User-centric UX and UI enhancements

03. Motion Design for Deeper Engagement

04. Strategic Integrations

01. Data-first approach to Conversion Rate Optimization

A CRO audit was conducted using granular tagging and deep Google Analytics analysis to identify friction points in the user journey. Even minor inefficiencies in navigation, product discovery, or checkout can lead to abandoned sessions and lost revenue. Data-backed insights provided a foundation for strategic optimization.

To validate improvements, 29 A/B tests were run on layout, CTA placements, and checkout flow. Changes were based on real user behavior, not assumptions, ensuring measurable impact on engagement and conversions. Checkout optimization was a key focus, reducing friction through fewer steps, improved form usability, and auto-fill functionality—critical for minimizing cart abandonment and boosting conversion rates.

02. User-Centric UX and UI enhancements

2XU’s visual identity was revamped, reinforcing its premium positioning. Strong design influences customer perception, builds trust, and differentiates the brand. To ensure global consistency, standardized color schemes, typography, and layouts were implemented, fostering brand recognition and a cohesive customer experience across regions. Inconsistent branding can weaken loyalty and impact conversions.

With mobile commerce dominating, a mobile-first approach optimized product pages, navigation, and checkout flows for seamless interactions, boosting engagement and conversions. Personalized shopping features, including dynamic recommendations and real-time size guidance, enhanced discovery and reduced returns. To support these upgrades, Magento’s multi-site framework streamlined regional storefront management, ensuring scalability while tailoring content and pricing for local markets.

03. Motion Design for Deeper Engagement

To enhance user engagement without disrupting conversions, micro-interactions were strategically incorporated, introducing subtle animations that guide users through the shopping experience. These interactions create a more intuitive and engaging interface, subtly reinforcing brand identity while keeping the focus on completing purchases.

To further elevate the user experience, an immersive product showcase was developed, featuring interactive product views that highlight fabric technology and performance benefits. Since customers cannot physically touch or try on products online, high-quality interactive visuals help bridge the gap, increasing confidence in purchase decisions. Additionally, dynamic load transitionswere implemented to create a sleek, high-end feel with smooth page transitions. This premium experience mirrors the quality of the brand’s products, reducing cognitive friction and keeping users engaged.

04. Strategic Integrations

To enhance efficiency and customer experience, seamless ERP and inventory syncing was set up, ensuring real-time stock updates. Accurate inventory prevents overselling, reduces fulfillment delays, and improves customer trust.

For logistics, Net Solutions partnered with DHL to offer region-specific shipping options and real-time tracking. Transparent, flexible shipping reduces cart abandonment and enhances post-purchase satisfaction. Additionally, data-driven marketing automation streamlined retargeting and email workflows, boosting email engagement by 28%.

Technology Stack

PHP

Magento

Mysql

HTML

CSS

jQuery

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