11 Great Magento Websites By Top eCommerce Brands

eCommerce platforms such as Adobe Commerce (previously Magento) are central to supporting the growth and performance of today’s online retailers. If you are considering the Magento (Adobe Commerce) eCommerce platform (either the licensed Adobe Commerce or Magento Open Source) for your online store, we’ll share with you some inspirational examples of how to use the latest Magento features in your own eCommerce website.

Key Takeaways

• Magento is the core eCommerce platform that powers both Adobe Commerce (licensed, with advanced features and services) and Magento Open Source
• Magento is a flexible, extensible eCommerce solution to create and manage an online shop
• Magento has all the latest features you need to manage products, payments and shipping
• Magento can be extended by thousands of third-party extensions
• Brands around the world trust the performance, security, and scalability of Magento
• Adobe Commerce on Cloud offers advanced features to create digital experiences, advanced personalization, and manage B2B and B2C experiences

Net Solutions is an award-winning Magento development company, working with small businesses and global brands to create exceptional eCommerce experiences using Magento Open Source or Adobe Commerce.

eCommerce sales are expected to represent 22.6% of all sales by 2027, consumers are savvy shoppers who know what they want (read more in our Guide to eCommerce).

11 Great Magento Websites to Inspire You

There are over 83,606 live websites that rely on Magento, a mix of Magento Open Source and licensed Adobe Commerce implementations. Supporting an effective eCommerce business model is about more than just starting an eCommerce store—it’s about learning how to get the most from your chosen platform (Magento) to build an engaging user-friendly store experience that lands you among the rank of Top Magento Websites.

Let’s have a look at how some of these brands are using Magento (either with Adobe Commerce or Magento Open Source) to deliver exceptional digital experiences:

1. Land Rover

Though Land Rover (now Jaguar Land Rover) is a brand that specializes in SUVs and all-terrain vehicles, they have a global storefront that includes scale models, apparel, and lifestyle products such as travel mugs and wallets across its three primary brands: Range Rover, Defender, and Discovery. Each collection is a curated “story” of the spirit of each brand, helping engage customers in embracing their Land Rover as a full lifestyle choice.

Land Rover leverages the multi-brand and localization support of Adobe Commerce to offer differentiated web content to support consumer (B2C) content to each brand and geographic region, internally supported all from the same interface. Land Rover also leverages Adobe Commerce to support its business-to-business (B2B) relationships with retailers and repair shops. Learn more about B2B eCommerce and how to choose the right B2B eCommerce platform.

This is what Land Rover does right:

• Brand aesthetic represented
• Curated experience by geographic region
• Mobile-friendly design
• Supports sales funnel with integrated “book a test drive” feature
• Maintains consistent design standards across regions

2. Helly Hansen

Helly Hansen has been delivering technical clothing and sports equipment for over 140 years, supported on the Adobe Commerce platform since 2016. As a global brand, Adobe Commerce gave them a single interface to support over 55 different sites with 7 language options, including support for localized taxes and shipping rules.

Helly Hansen has continued its commitment to create innovative, proprietary gear and strong commitments to corporate social responsibility through its discount programs for military, first responders and healthcare professionals and its membership in the Sustainable Apparel Coalition (SAC). The brand also uses Adobe Commerce to support its B2B relationship.

This is what Helly Hansen does right:

• Leverages personalization based on content being read and browsing history
• Supports an inventory of over 35,000 products per store, carefully organized and easy to navigate
• Integrates with Adobe Experience Manager to manage content and loyalty programs at scale and across regions
• Uses mobile as the inspiration for user experience (UX) design

3. T-Mobile

T-Mobile is a US network operator, the third-largest in the US, supporting over 117.9 million subscribers and over 20,100 retail locations, only 10% of which are direct-owned. T-Mobile offers wireless products to consumers and businesses as well as TV, Internet and Banking services. Managing this complex B2B and B2C business required the heavy lifting capabilities of Adobe Commerce.

T-Mobile leverages several Adobe Experience Cloud products to optimize customer journeys and support its omnichannel retail strategy. Internally, T-Mobile has been an early adopter of Adobe’s AI capabilities to streamline content development and improving marketing productivity by 47%.

This is what T-Mobile does right:

• Leverages end-to-end personalization to support the customer journey
• Prioritizes simple purchasing and checkout experiences
• Offers an “plan picker” to help customers navigate product and service options
• Makes it easy to navigate across business units with a consistent brand feel for each sub-brand (e.g. T-Mobile MONEY)

4. Byredo

Byredo is a European luxury brand, dedicated to delivering “memories and emotions” through its products and experiences—an achievement supported by its Magento implementation.

Byredo develops a range of products including fragrance, leather goods, makeup, home and accessories, sold across 40 countries worldwide through its retail locations and its online store, which ships to 27 countries.

This is what Byredo does right:

• Includes a minimalist localization toggle, not distracting from the curated online experience
• Leverages a very moody, minimalist, image-forward design to capture its brand
• Integrated on-page personalization recommendations, with “You May Also Like”
• Offers a significant number of payment methods (Visa, Mastercard, American Express, Discover, directEbanking, Giropay, ideal, Klarna, Maestro, PayPal and Apple Pay)

5. Fred Perry

Fred Perry uses Magento Open Source to power its fashion eCommerce storefront, which offers international delivery to over 100 global destinations and supports its B2B relationships with suppliers.

Fred Perry continues to report record growth well into its 70th year, with profit before tax rising by 32.7% in its most recently reported period.

This is what Fred Perry does right:

• Offers a localization prompt that includes up-front information on delivery & return cost (free or otherwise), with localization impacting language and fulfillment centers
• Partnered with Akoova for flexible scaling
• Partners its fashion with a “subculture” of music recommendations
• Integrates a quick buy option directly from category pages

6. Puma

Puma designs and manufactures footwear, apparel and accessories, the third largest sportswear manufacturer in the world. Puma relies on Magento to support double-digit growth in direct-to-consumer sales.

Puma leverages Magento to power a progressive web app (PWA), an application that runs on mobile web with an experience similar to that of a native app.

This is what Puma does right:

• Future-proof design for omnichannel retailing using a PWA focused to deliver on speed
• Integrates personalization across all pages, including “current must-haves” direct on the homepage
• Supports category-level product image rotation, making it faster to navigate between products
• Auto-detects country of origin to trigger localization

7. Xerox

Xerox is a US-based company that sells print and digital document products and services across more than 160 countries—all powered by Magento. Magento is the backbone to supporting the global brand’s B2C and B2B business model and its extensive partner program.

The Xerox eCommerce site has been optimized for site performance, scoring high on latency, SEO and following web best practices.

This is what Xerox does right:

• Automatically detects and localizes content
• Offer a minimalist online store
• Integrate discounts without the need for coupons
• Make it easy to navigate to supplies and support, which are a big component of the business model

8. The Irish Store

The Irish Store sells quality, luxury Irish clothing, jewelry, homeware and gifts, supported by Magento Open Source. As a small retailer, the Magento platform offered all the tools to create and manage a thriving storefront.

The Irish Store ships internationally to the USA, New Zealand, Australia and Canada, with all custom duty charges included.

This is what The Irish Store does right:

• Leverage couponing to encourage purchase
• Incorporates traditional Irish landscape into product photos
• Transparently discloses shipping and duty charges
• Integrates ratings and reviews into products and category page views

9. Tom Dixon

Tom Dixon, a designer known for lighting and furniture, leverages Adobe Commerce to create an immersive customer experience that helped increase conversion rates by over 80% YoY.

Tom Dixon operates out of several global flagship locations, with a presence across 65 countries. In creating its online presence, Tom Dixon focused on the idea of ‘Spaces’ that showcases furniture in real-world scenarios.

This is what Tom Dixon does right:

• Streamlined, minimalist design in line with brand goals
• Includes localization features that either direct to retailers or integrate easy online shopping, depending on the location
• Feature prominent ‘add to bag’ features
• Continually update product pages, images and galleries with the ease of Adobe Commerce

10. Cox & Cox

Cox & Cox is a British interior design retailer who sells a curated collection of homeware products in the UK, with over 2,000 SKUs as an online-only business. To compete with global brands and offer the streamlined mobile-first experience consumers expect, Cox & Cox chose Magento Open Source.

Cox & Cox previously supported their online store on Magento 1, experiencing a 27% increase in revenue and 24% increase in mobile sales with the replatforming to Magento 2.

This is what Cox & Cox does right:

• Integrate strong visuals and prominent search
• Mobile-first design to remain competitive
• Include interactive features such as lights that turn on when hovered over
• Remains agile with new technologies, including the integration of ShipperHQ to improve shipping rates and options and intelligent search with Klevu to drive conversion

11. Vitamix

Vitamix set the new standard for high-performance blenders, with products (blenders, juicers and a home composter) sold in over 130 countries. Vitamix leverages Magento to power a strong digital presence, B2B business, and active loyalty program.

Despite its global presence, Vitamix created a very simple Magento store that showcases its line of products.

This is what Vitamix does right:

• Encourages users to sign up for immediate coupons and free shipping
• Includes seasonal promotions (e.g. Mother’s Day) in visually appealing ways and across all features (including its ‘Find a Perfect Blender’ quiz)
• Combines clean fonts and photos with visually punching dark graphics
• Primary product navigation is by product image and name (e.g. blenders, food processing, food recycling).

What Are the Benefits of Adobe Commerce (Magento) for eCommerce Websites?

Store owners and developers around the world are relying on Magento Open Source and Adobe Commerce, both the On-Premise and On Cloud versions, to create richer, personalized online businesses. To learn more about the various versions of Adobe Commerce, read our deep-dive into the Magento eCommerce platform. 

Here are some of the best reasons to create a website powered by Magento, whether using Magento Open Source or Adobe Commerce

• Highly customizable: Manage complex businesses across markets, brands and business models from a single interface with deep customization options, including support for headless commerce
• SEO: Magento is known for its search engine optimization features included in all versions, with additional benefits in Adobe Commerce to use AI to simplify tagging
• Simplified checkout: take control over all aspects of checkout including the option for one-page checkout, guest checkout, and a variety of supported payment gateways
• Integrations: There are thousands off pre-built integrations to support the extensibility of your storefront
• B2B: Adobe Commerce B2B features have been expanded, offering deep capabilities for B2B businesses
• Hosting options: You can deploy Magento as open-source / self-hosted or Adobe Commerce on Cloud. For the ultimate all-in-one solution, combining expert servies, Adobe also offers Adobe Commerce Managed Services.

What Are the Key Features of Successful Magento / Adobe Commerce Websites?

Successful Magento Open Source and Adobe Commerce websites all pay attention to several key features to optimize the customer experience and streamline the sales funnel, adopting some of the fundamentals of eCommerce Website Optimization.  Let’s explore some of the key features of the best Magento websites that we featured in this post, which include the following high-quality features:

1. Personalization

The best eCommerce websites are leveraging personalized experiences to boost conversation, retention and sales in creative ways such as calling out customers by name, product recommendations based on purchase or browsing history, and linking like or similar or popular items. As personalization becomes the norm expectation, customers now also expect brands to remember preferences across channels as part of a comprehensive omnichannel retail strategy. Adobe Commerce has invested heavily in personalization across its portfolio, including new features supported by AI.

2. Fast page loading speed

Research has demonstrated that consumers are likely to drop or bounce from websites with slow page load times, so the choice in eCommerce platform and hosting can play a significant part in optimizing for performance. The best websites will leverage quality hosting with global CDNs, limit unnecessary customizations or extensions, optimize images, and potentially adopt a headless architecture. Adobe offers information on how to optimize for performance.

3. Mobile-friendliness

A powerful mobile experience is essential for any online store, with 56% of all sales now coming from a mobile device. Mobile commerce websites need to be easy to read, show the right amount of information on a small screen, have intuitive navigation and CTA buttons, and a streamlined checkout process. Adobe Commerce is flexible and API-first in design, making it possible to create mobile optimized storefronts with progressive web applications (PWA) or a headless commerce architecture.

4. UX-focused design and navigation

Successful eCommerce websites have clear store navigation and layout, with strong, clean visuals that make the online shopping experience seamless. The best websites include brand-appropriate fonts, photos, and content experiences, with easy search and intuitive ways to navigate products. While the base Magento platform (open source) includes all the base features needed to support the shopping experience, Adobe Commerce includes modern tools and features to create customer experiences—and all from an admin interface that’s easier than ever to navigate.

It’s Your Turn Now

We hope these 11 Magento website examples of top tier Magento Open Source and Adobe Commerce web designs have inspired you to explore what you can do with the platform.

If you’re wondering if Magento can power the eCommerce store of your dreams, we encourage you to learn more about Net Solutions’ award winning Magento Development services. We’re excited to transform your vision into a reality.