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Key sales processes modernized to align kiosks, virtual walkthroughs, sales apps, and B2B platforms.
Year-old legacy system made compatible with modern infrastructure
GWA Group, a leading Australian bathroom and kitchen supplier listed on ASX 200, needed to modernize its outdated technology infrastructure while maintaining legacy system compliance. GWA owns and manages a portfolio of industry-leading brands (Caroma, Methven, Dorf, and Clark) synonymous with style and quality. GWA distributes its products throughout Australia, China, and the United Kingdom as an international entity. Their challenges included an aging Drupal CMS, inefficient product information management, and limited in-store digital capabilities.
Net Solutions implemented a comprehensive digital transformation, including Drupal 8 migration, AWS-enhanced PIM integration, and innovative sales tools, paving the way for their flagship product—Smart Command, an IoT-based commercial water management system. The modernization enabled real-time data visualization, improved sales processes, and established GWA as a technology leader in their industry.
“When I demonstrated the design prototype for the IoT platform, senior leaders were blown away. The designs are amazing and much better than any international design agency I had previously worked with. They demonstrated great design thinking, taste, and simplicity.”
01. Technology Infrastructure Modernization
02. Sales Process Innovation
03. IoT Platform Development
The initial phase focused on upgrading multiple brand websites from Drupal 7 to Drupal 8, leveraging Net Solutions’ Acquia partnership and extensive PHP expertise. This foundation enabled future innovations and improved content management capabilities.
Net Solutions created an innovative AWS-based pseudo-PIM solution to address performance challenges with the new inRiver PIM. This architecture improved system speed while maintaining data synchronization and legacy system compatibility for compliance requirements.
The team developed an interactive kiosk system allowing customers to scan product tags for detailed information and create wishlists. This tag-based system gave in-store shoppers a level of convenience previously limited to online experiences, and they could add any product to a wishlist to create a personalized proposal. This was complemented by a virtual store walkthrough featuring 360-degree views of the brand store.
Recognizing the needs of their mature sales force, Net Solutions created an intuitive iPad app optimized for ease of use. The application empowered representatives to showcase products and generate proposals during client meetings.
A new Drupal 8-based B2B platform was implemented to connect end-consumers directly with retailers, streamlining the purchase process and improving distributor relationships. Net Solutions helped GWA launch this B2B eCommerce platform that connects shoppers looking for GWA’s products directly to the merchants that sell them.
As GWA’s flagship product, Smart Command represented a breakthrough in commercial water management. Net Solutions developed the visualization interface using Highcharts, processing thousands of IoT data points to display real-time water usage analytics. Smart Command is an IoT-based solution allowing commercial venues (e.g., malls, business offices) to track real-time water usage throughout their facilities. GWA showcased Smart Command at the World Plumber Conference in Melbourne, Australia, where it was featured as an example of innovative smart-office solutions.
The system architecture was designed to handle high-frequency data updates from IoT devices, with optimized MySQL integration and near real-time processing capabilities for large-screen display deployments.
“The team proved their mettle, which raised my confidence for all future projects. Thank you to the entire development and design team!”
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