Powerful CRM Development for Sports Startup FrontRush

What We Did

Built a digital platform for athletic recruitment
Designed tools for athlete tracking and communication
Integrated data from multiple sources and formats
Developed compliance tracking for NCAA regulations
Created native mobile apps for iOS and Android
Upgraded legacy systems to modern .NET Core
Supported ongoing enhancements for over a decade

Outcomes

Overview

The founder of Front Rush identified a gap in college sports recruitment processes, which relied on manual workflows and inconsistent data. Partnering with Net Solutions, he envisioned a digital platform to streamline recruitment, track athlete performance, and ensure compliance.

Net Solutions delivered a robust platform, evolving it to include mobile apps, data integration, and modern architecture. The platform remains an industry leader, empowering college athletics programs across the U.S.

“Net Solutions is our outsourcing partner. They consistently exceed our expectations despite being in separate time zones.”

— Founder, Front Rush

Recognition &
Awards

“ Recognized for exceptional reliability and usability ”

“Long-term collaboration spanning over a decade”

Key Takeaways

01. Transforming Sports Recruitment with Centralized Data

02. Adapting to Technology and User Needs

03. Ensuring Compliance and Tracking Performance

01. Transforming Sports Recruitment with Centralized Data

Data Integration Across Formats

Net Solutions built mechanisms to import data from APIs, CSVs, and text files, ensuring consistent and reliable access to information. They also integrated data from services like UA, a professional provider used by many colleges, transforming and deduplicating information in bulk to keep records accurate.

Streamlined Athlete Management

The platform enabled tracking of athlete performance, communications, and interactions, eliminating manual inefficiencies. Coaches could identify promising high school athletes, communicate seamlessly via Gmail plug-ins, and maintain a unified log of athlete progress.

02. Adapting to Technology and User Needs

Mobile App Development

Native apps for iOS and Android allowed coaches to access the platform on the go, meeting modern user expectations. When smartphones emerged, Net Solutions quickly pivoted to create native apps for multiple platforms—ensuring on-the-field recruiters and coaches stayed connected from anywhere.

Continuous Upgrades

Legacy systems were updated to .NET Core, reducing maintenance costs and ensuring future readiness. The original software combined .NET 4.0 and Ruby on Rails, but Net Solutions unified the codebase in .NET Core for better performance and easier upkeep.

03. Ensuring Compliance and Tracking Performance

Compliance Tools

The platform provided drill-down reports for compliance teams, helping institutions adhere to NCAA regulations. A dedicated interface allowed staff to filter by compliance level, rosters, and other criteria, sending automated emails or SMS to athletes when issues arose.

Alumni Engagement

A separate module allowed institutions to track alumni achievements and maintain ongoing relationships. This feature enabled staff to add notes on former athletes’ post-graduation milestones, fostering stronger ties between alumni and their alma maters.

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