Taking Nualight’s Website to the Next Level with a Custom Kentico-based Content Management System (CMS)

Nualight is an international LED lighting company headquartered in Cork, Ireland, whose investors include Adaxia Capital Partners and ESB Novusmodus. For the past 15 years, the company has created and sold high-performance, sustainable lighting solutions to leading grocery stores and food chains across Europe and North America.

Over the years, Nualight has carved out a competitive niche within a powerful industry. In 2020, the LED lighting industry as a whole was valued at $57.5 billion USD, and industry experts expect it to grow to nearly three times that value by 2027. Nualight has remained a key player by continually innovating, both on the product as well as the marketing side of their business.

As Nualight started to expand their footprint across mainland Europe, the company’s leadership realized their website needed an upgrade to better convey their products’ features and benefits across different countries. The proposed changes meant revising not only the website’s content, but overhauling the structure of the website itself. The proposed website would include the following features.

New Product Section: Nualight’s new product section would function with a page refresh. The new page would structure and display products so as to highlight their technology and categorization.

Case Studies Section: Nualight wanted to feature customer success stories to demonstrate social proof to prospective clients and drive new business.

Multilingual Support: The new website needed to provide content in a range of languages to support its European expansion.

The case study section had to be properly aligned with the website’s image gallery, and Nualight needed to run the new website on Kentico 7.0 (rather than Kentico 5.5, which it was running at the time). Kentico is an Content Management System (CMS) commonly used for online stores.

In short, Nualight wanted to handle both content and products using the Kentico CMS, and this required a significant overhaul.