Shoppable Video Commerce Platform for WooClub

What We Did

Re-architected platform for South Korean and Southeast Asian markets
Designed multilingual support for English, Korean, and beyond
Built a scalable, shoppable video platform with tagging features
Implemented gamification for user engagement
Developed granular search and crowd-sourced verification features
Enabled integration with Woo Commerce for inventory updates
Delivered a seamless user experience optimized for growth

Outcomes

Overview

Two Worlds Unite sought to build a video e-commerce platform enabling users to tag products in videos for a seamless shopping experience. Initially developed by a U.S. vendor, the platform failed to cater to the regional market’s unique needs. Two Worlds Unite partnered with Net Solutions to redesign and rebuild the platform from scratch.

Net Solutions developed Woo Club Version 2 with scalable architecture, multilingual support, and innovative features like gamified user progression and granular search. The platform launched successfully, achieving rapid user adoption and becoming the foundation for future projects.

“We were hugely appreciative of Net Solutions’ effort and commitment. The boards were colorful and friendly, with excellent functionality.”

Chris Thomas

Director of European Sales & Marketing, Woo Club

Recognition &
Awards

“Praised for innovative e-commerce platform design”

“Enabled launch of Woo Market Vietnam, expanding market reach”

Key Takeaways

01. Multilingual and Scalable Design for Regional Adaptability

02. Innovative Features for Enhanced User Engagement

03. Seamless Integration with Existing Platforms

01. Multilingual and Scalable Design for Regional Adaptability

Supporting Diverse Markets

The platform supported English and Korean at launch, with the ability to expand into additional languages for other Southeast Asian markets. The platform’s scalability was key to ensuring a seamless experience across diverse linguistic and cultural markets.

Future-Proof Architecture

The scalable design ensured the platform could handle growth and international expansion without performance issues.

02. Innovative Features for Enhanced User Engagement

Gamification and Tagging

Users progressed through levels, unlocking new functionality based on activity. The tagging feature enabled seamless product linking from YouTube videos. The feature was particularly innovative as it allowed tagging to work directly with streamed YouTube videos, overcoming the limitations of the YouTube API.

Crowd-Sourced Verification

Users flagged irrelevant products, ensuring quality and trust across the platform. This crowd-sourced verification enhanced the platform’s overall integrity, as users could help maintain the relevance and accuracy of product links.

03. Seamless Integration with Existing Platforms

Woo Commerce Sync

Daily backend tasks kept inventory updated, supporting millions of products from the sister Woo Market platform.

Granular Search

Advanced search capabilities allowed users to find specific products and content, improving user satisfaction easily. The granular search allowed users to filter products based on particular attributes, improving user experience and enhancing product discovery.

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